Switching to survival mode

Me in my studio in Tallinn, Estonia on the first day of coronavirus lockdown.
  • one won’t consider purchasing a leather bag while ensuring to have enough food and medicine — especially if the only option is to purchase it online without being able to touch the product (the feel of the material is an important characteristic of our products) and when they’re missing out on the authentic studio experience
  • there’s no way to run workshops anymore — potentially spreading the virus isn’t too fun of a perspective—and gatherings like these are by now forbidden by law anyway
  • we can’t rely on large business orders as those were closely related to the now dead and buried tourism industry. But what about business gifts? No more gifts — budgets for this are going to be cut across industries
  • Resellers? Everyone is in an even worse situation than us — doors closed, revenues dropped by 100%.
  • giving online lectures about leather as material and how to repair leather bags at home
  • selling DIY-kits (maybe accompanied by tools) and by that turning leather scraps into a product
  • start a fundraising project for new designs.

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Accessories designer from Tallinn, Estonia – www.stellasoomlais.com –enthusiastic about sustainable and circular design thinking.

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Stella Runnel

Stella Runnel

Accessories designer from Tallinn, Estonia – www.stellasoomlais.com –enthusiastic about sustainable and circular design thinking.

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